“Grilled chicken competitor El Pollo Loco is launching a new ad campaign in which they call out KFC for using “beef powder” and “rendered beef fat” in their new “grilled” chicken, says the LA Times.
The use of beef ingredients in grilled chicken just seems wrong to me, and we believe most consumers would agree,” said Steve Carley, CEO of El Pollo Loco.”
El Pollo Loco Mocks KFC For Using Beef Ingredients In Their “Grilled” Chicken